Which Is Best For Attracting Talent: Job Boards Or Digital Marketing?

At a time when it can seem as difficult as ever for so many firms to source suitable candidates, your organization may understandably be reviewing whether it is adopting the right talent-search approaches in 2018. Consider the long-time rivalry between job boards and digital marketing, for example. Some HR departments think job boards are an irrelevant relic of the old days of recruiting, while others consider them to still be useful.

We could debate these questions all day, so let’s take a quick look at each of these approaches. Is It Still Worth Bothering With Job Boards?

But on the other hand, more than 70% of professionals are in the passive market.

Nonetheless, if we focus on just one obvious example of digital marketing – social media – you may be interested to read that more than 50% of UK jobseekers use it to discover new job vacancies. That makes the use of popular social media platforms like LinkedIn, Facebook, and Twitter vital if your firm is to reach the broadest possible audience for its open positions.

These Strategies Can Be Even More Powerful When Combined The task of improving your firm’s recruitment approach shouldn’t come down to a mere shootout between job boards and digital marketing. Indeed, you are likely to achieve the best results when your organization intelligently combines these paths, along with other methods for attracting talent.

Why not request a demo of our acclaimed Fusion platform today, or ask for a brochure outlining greater detail on the key role that it can play for your own firm?

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